Café Rico | Coffee Packaging

Packaging photography, all in red

Café Rico is a Maltese coffee brand from C&M Borg, founded in 1886. Studio Projet Noir, where I’m creative director, designed the packaging for its new range of 100% arabica coffee pods, an 18-sachet consumer box in cherry red and dark brown. I photographed it for the brand’s advertising, leading the art direction and styling.

Every frame stays inside one colour world: a cherry red backdrop, red packaging in a close tone, and dark brown boxes for contrast, all under deep shadows. Two boxes stack on a red block, one tumbles through the frame, sachets hang in mid-air, and both sachets and boxes repeat on the diagonal until the pattern takes over. The foil catches the highlights while the cardboard stays matte, so each texture stays clear. It’s product photography with a bold, graphic bent, from the hero shot to the repeat that fills the frame.